Undoubtedly the biggest development outside London at the time of launch. At over a 1,000,000sq.ft of retail and leisure, Trinity has transformed the city centre and further enhanced Leeds’ retail reputation. Add to this the plethora of new leisure brands attracted to the city and the ever-changing Trinity Kitchen with its broad offering of everything from Champagne and oyster bar to Vietnamese street food, and there’s always something new to be discovered.
Appointed at the time of land assembly, seven years before opening, we needed to tell the story of Leeds and why Trinity is attractive to the target brands.
Through extensive consultation, Active Branding workshops and stakeholder engagement, we created the story of Trinity and the means for telling the story. Told through print media, online, film, social, on site, event and experiential.
Ahead of target at over 90% let on opening, with many new brands for Leeds, and the 130,000 people that turned up on launch day, it was clear that Trinity was destined to be a success. Footfall, retailer and leisure operator performance continue to exceed expectations. True to the original brand proposition Trinity is an environment that feels like it always evolving.