Smithfield is the creation of a central business district for Stoke-on-Trent, comprising commercial, residential, retail, leisure and retail and extensive public realm. This is a new destination for the people of Stoke-on-Trent and for business.
A joint venture between Genr8 Developments and Stoke-on-Trent City Council, the first stage was to obtain contributions from the key stakeholders in order to be able to create a brand reflective of all parties’ vision for the place. Through our Active Branding process and our research we gathered the insight needed to create a sustainable brand. Our involvement so far has included everything from creating the brand, to producing all the marketing material including dressing a kilometre of hoarding, right through to external and internal signage for the buildings.
The first phase of this dynamic new business community has been completed with the creation of two striking office buildings, providing 210,000sq.ft. of offices plus retail and restaurant accommodation and extensive public realm with large water feature. Land identified for future phases is being used in the interim for such things as a wild flower meadow, walkways and events all helping towards integrating the whole environment into the existing urban centre.
URL : smithfieldstoke.com