“An iconic residential tower located in the heart of one of Europe’s most vibrant cities” is how the media describes Axis and it is no underestimation. A striking 28-storey tower and one of Manchester’s most anticipated developments, offering luxury residential accommodation, with 24/7 concierge, plus the opportunity to buy one of two penthouses offering unrivalled accommodation that can be designed and fitted out to an individual’s own specification.
Such a striking building required a creative approach that would communicate the style and quality to both a domestic and international audience, so far-reaching was the anticipated interest. A dual language promotion (English & Modern Mandarin) was launched through film, web, exhibition and printed materials. Working with a Shanghai-based, we ensured the marketing activity in China struck the right note and tapped into the key motivators for this audience.
Whilst launching initially to a select audience, the level and speed of sales exceeded all our expectations, with target sales surpassed at every exclusive, invitation-only, event. A wider launch of the remaining apartments is being held in the UK for which we have created a new brochure featuring a greater depth of information, housed in a slipcase that recreates the defining architectural features.
URL : axistower.com