A powerful brand is the result of a powerful positioning strategy. We believe the key is to find the way into the hearts and minds of your customers, define and own the conversation in your industry, and engage people on as many levels as possible.
Every brand is unique and our process is customised for every project we approach. We make sure that all aspects of a work plan are designed to compliment your business, culture, approval process and timeframe. As with any plan, it’s then all about inspired execution.
While we hold firm to the belief that every step in our process, from an initial competitor analysis to your final company creative suite, needs to be flexible to ensure the process works for you and delivers what you need.
Before you begin, it is essential to decide what you want your new company brand to do for you. To make that decision, you need to understand the possibilities of what a brand can deliver:
Our process starts with an initial briefing and scoping session* where you outline the concept, motivations and objectives for the business. This enables us to undertake research and tailor the next stage for you.
*This can be done via a phone call in the first instance
A workshop session involving the key stakeholders where we pose a series of questions and exercises to unearth what defines the business. The objectives of the session include: