The home of British Motorsport. Silverstone hosts the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, the UK’s most high profile motorsport events, attracting broadcasts and audiences from around the world. In addition an events calendar of 40 plus events through the year attracting audiences for all different nature of events and activity.
Silverstone has undergone major transformation, attracting record crowds to its headline events and broadening the range and type of entertainment it hosts. With the foundations for the future in place, they needed to realign the brand and web site to reflect this vision.
The Silverstone brand needed a refresh to reflect the shift in innovation in its events program and greater level of experiential activity at these events. A brand that respected its heritage but that was modern and dynamic. Through our process of Active Branding we identified the unique propositions across heritage, events, emotion and innovation creating the foundation for the brand which comes through in all communication underpinned by the brand guidelines we created.
A new visual identity for the iconic motorsport venue, re-introducing a re-worked speed mark and the creation of a typeface inspired by the racing line. An identity with an inherent simplicity and understated confidence, designed with bold, iconic and effortlessly simple design cues.
A new web site designed with the customer and user journey in mind, the website showcases the complete brand evolution and full product range whilst being an engaging and informative experience for visitors.
URL : silverstone.co.uk