News
DS.Emotion Digital News
November 2011
It's been a busy 12 months for us here at DS.Emotion. As the landscape of digital marketing constantly shifts, our digital team have further expanded both our video production department (corporate videos, animated brand indents, etc.) and mobile marketing services (apps, mobile web, etc.) as a result of the shift in the type of work we carry out for our clients.
Expect to see changes to our website in the near future, showcasing the videos we have done, highlighting the importance of this medium which is now ranked as one of the key SEO drivers. We'll also be sending out Novembers e-shot to our subscribers in the next few days showcasing some of the fantastic work we have been doing for our clients over the last month.
If you would like to be added to our mailing list for future news and updates please get in touch.
Yorkshire Property Charity Football 2011
September 2011
We are pleased again to be supporting the Yorkshire Property Charity Football 2011.
The Yorkshire Property Charity Football event gives property and business professionals from across the region the chance to compete alongside ex-football professionals in a one-off match which will be watched by hundreds of spectators.
The date for this years’ charity match has been set for Thursday 15th September at Wellington Place and MEPC are set to create a purpose built, full size football pitch to host the event.
There will be a sports themed, post match dinner held at The Queens Hotel; tables of ten are available from just £600. Regional business are being urged to show support for the event which raises much needed funds for children’s charity Barnardo’s.
Last year Yorkshire Property Charity Football raised more than £20,000 for the worthy cause and hopes to surpass this total in 2011 with the help of some fantastic auction prizes and increased table bookings at the dinner.
If you are interested in taking a table please contact - claire@dsemotion.com
Branding Crucial for city growth
August 2011
Research published by think tank the Urban Land Institute (ULI) claims that, with increasing competition between cities in Europe to attract business and consumers, "the role of city branding in building awareness and reputation is more important than ever".
It says that establishing a strong identity for a city is a crucial way not only of selling a city and thereby boosting its economic growth, but also of influencing place making in a city.
However, it argues that simply creating a brand is not enough to attract new investors – a brand should be managed and developed over time.
Greg Clark, senior research fellow at ULI, said: "It is not enough for a city to have a brand that attracts tourists. Cities must have an identity that reaches across different markets and customers and tells a unifying story about the value [of that] city.
"The key point is that identity does not just help us to sell our city; it is also critical to shaping and building our city."
The study examines different approaches to branding in four cities – London, Hamburg, Barcelona and Edinburgh.
The report, City branding and urban investment, can be downloaded here.
DS.Emotion working with Komodo PR on York Fitness brand refresh.
July 2011
Komodo and DS.Emotion will develop a communications strategy that will harness relationships with leading athletes and sportspeople as part of a promotion for the brand and products such as the 'fighting fit' range.
Click Here to read the full article on The Drum
DS.Emotion in on Igloo campaign and more
June 2011
LEEDS-based creative agency DS.Emotion has been appointed by Igloo Regeneration to create a marketing campaign for the developer's Marshalls Mill and Round Foundry properties in Holbeck Urban Village.
Click Here to read the full article on Business Desk
COME AND WORK WITH US!
March 2011 - Updated May 2011
Thanks for your interest but we have filled this role
We've got some exciting vacancies here at DS.Emotion so if you want to work with a great team on big names get in touch!
Digital Account Handler
We are looking for a client facing individual to work in our digital team. The successful individual will be an Account Manager or Senior Account Manager looking for their next carear opportunity. You will have a number of years experience in managing and delivering B2B and B2C digital solutions from client handling to creative and developer briefing, and a good understanding of SEO and social networking. We are seeking an ambitious individual who will maximise the opportunities to add value to our existing clients digital communications and help us win new projects with their knowledge.
Salary and package negotiable. Please send your CV and any supporting information to Angus Armitage.
We are not actively recruiting at the moment but are always interested in hearing from talented individuals, if you feel you have something t offer then please feel free to send your cv and portfolio to info@dsemotion.com
ARUNDEL SQUARE WINS DEVELOPMENT OF THE YEAR
July 2010
As well as healthy sales as a result of our ongoing marketing campaign, Arundel Square has just been awarded The Daily Telegraph's Development of the Year at the British Homes Build Quality Awards. For more info see the case study here
For more info on the awards see http://www.britishhomesawards.com/2010/winners2010.asp
Property Marketing Award for Bury Work
June 2010
Last night, we won another marketing award for our work on behalf of Team Bury at the RICS and Estate Gazette's annual Property Marketing Awards in London .
We collected the best 'Public Sector & Regeneration' campaign and received high praise from the judges who felt our entry was such a clear winner that they didn't feel it necessary to short list any of the other entries. Click here to see the work.
We were short listed in two other categories in a revised format that limited the short lists to the top three entries. Our other projects were for best residential campaign for Arundel Square on behalf of Londonewcastle and United House (click to see the work) and best office campaign for Thorpe Park Leeds on behalf of Valad (click to see the work).
On top of all that we received a special commendation from the panel of experienced judges from across the property industry for the consistently high quality of our entries.
Insider Property Awards North West
June 2010
Following all the hard work carried out by the team we are delighted to
announce that Team Bury scooped up joint best Public Sector partnership with Stockport MBC at last night's Insider Property awards dinner.
The team beat Central Salford and Rochdale Development Agency to the award.
The public sector partnership was an initiative organised by members of Team Bury, including Bury College, Bury Council, NHS Bury, Police, Holycross College, and a number of the investors currently working on development projects in Bury, including Ask Developments, Property Alliance Group, Hammerson, the Mill Gate Shopping Centre.
There were three important projects which Team Bury was judged on:
- The Green at Chamberhall, a £20m Property Alliance Group Development with 92,000 sq ft of Grade A office accommodation.
- Knowsley Place, an £80m Askbury, a 450,000 sq ft mixed-use development.
- The Rock, a £330m Hammerson Development, with 1.6m sq ft of retail and leisure development.
Chair of the Local Strategic Partnership, Councillor Bob Bibby at Bury Council said: "The face of Bury Town Centre is being transformed by significant regeneration and redevelopment programmes. We are delighted to have won this award and honoured to be recognised at an event highly regarded in the region's commercial property sector.
"This is quite a unique partnership which brings both public and private sector partners together round one table to promote a common message about Bury and support the work being carried out at the various development sites."
Already home to an award winning market, Bury town centre will see two major developments completed in the coming months, both the £80m Askbury mixed-use Knowsley Place scheme and The Rock, a 1.6m sq ft retail, leisure and residential scheme including 400 apartments, with anchor tenants Marks and Spencer, Debenhams, and a 10-screen cinema.
Lusori coffee brand development
June 2010
Sandwich shop chain Philpotts approached DS.Emotion
with a brief to create a coffee brand for the chain – "We are very English about our food but we want to be Italian about our coffee".
Following their extensive research in Milan, Philpotts decided that they could increase coffee sales by developing a more distinct brand within their existing retail environment. DS.Emotion set to task researching the market and gathering information on the competition, creating various routes and concepts.
Earlier this month the pilot concession within Philpotts at Bridgewater Place, Leeds launched and is so far delivering significant and encouraging results. Promotional activity and sampling has been implemented with the key objective of gathering data from customers in order to communicate directly, build loyalty and offer customer incentives. DS.Emotion have now been asked to carry out further branding and marketing activity for the Philpotts chain including further brand development and on and off line activity.
The services provided by DS.Emotion were as follows:
- Naming consultancy
- Brand identity development
- Packaging and product design
- Exterior signage development
- In-store display and merchandising
- Promotional activity
- Marketing materials
- Digital marketing and data collection
If you are interested in talking to DS.Emotion about how we can help you gain market share via our branding and marketing services please contact matt@dsemotion.com.
DS.Emotion were appointed to create a new brand identity for Keeble Hawson
May 2010
Keeble Hawson is one of the best established and most highly regarded law firms in the North of England. With over two centuries of legal experience to their name, they rightly claim to deliver genuine results for their clients. Thanks to their diverse range of legal services and skills, they represent both individual and commercial clients throughout the North of England and beyond, in a variety of sectors. Keeble Hawson has staff divided between offices in Sheffield, Leeds and Doncaster.
Praise for DS.Emotion from Chief Executive of Financial Leeds
March 2010
Howard Kew, Chief Executive of Financial Leeds praises the work undertaken by DS Emotion's Leeds office and web partner NetConstruct on succeeding to understand the marketing challenges of their business.
Click on the image to watch the video.
Another win with Financial Leeds
March 2010
Following the successful re-branding of LFSI
to Financial Leeds, DS.Emotion have been re-appointed to role out a campaign to attract financial service sector companies to the Leeds city region.
As Financial Leeds are part funded by public monies they are obliged to re-pitch for significant appointments for marketing and communication at key stages.
We are delighted to have been reappointed by the team at Financial Leeds and to continue to work with them in attracting inward investment to Leeds city region.